{"id":1204,"date":"2022-09-14T13:58:02","date_gmt":"2022-09-14T10:58:02","guid":{"rendered":"https:\/\/mag.paximum.com\/?p=1204"},"modified":"2022-10-18T14:42:28","modified_gmt":"2022-10-18T11:42:28","slug":"b2b-pazarlama-rehberiniz","status":"publish","type":"post","link":"https:\/\/www.paximum.com\/blog\/b2b-pazarlama-rehberiniz\/","title":{"rendered":"B2B Pazarlama Rehberiniz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">B2B pazarlama, bir i\u015fletmenin hizmetlerini ya da \u00fcr\u00fcnlerini ba\u015fka bir \u015firkete tan\u0131tmas\u0131na yard\u0131mc\u0131 olan bir strateji ve teknikler toplulu\u011fudur. B2B pazarlamac\u0131lar; bas\u0131l\u0131 reklamlar gibi geleneksel kanallar\u0131 veya sosyal medya ve bloglar gibi dijital kanallar\u0131 kullanabilir. Biz bu yaz\u0131da dijital pazarlamaya odaklanaca\u011f\u0131z. \u00d6ncelikle B2B pazarlama kampanyalar\u0131n\u0131n birka\u00e7 temel unsuruna bakal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><b>Reklamc\u0131l\u0131k: <\/b>Akl\u0131m\u0131za gelen reklam kampanyalar\u0131 bizlere B2C odakl\u0131 gibi gelse de asl\u0131nda pek \u00e7ok B2B i\u015fletmesi, Google Arama A\u011f\u0131 Reklamlar\u0131 ve Facebook potansiyel m\u00fc\u015fteri reklamlar\u0131 ile ba\u015far\u0131ya ula\u015fmaktad\u0131r.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><b>\u0130\u00e7erik Pazarlamas\u0131:<\/b> Marka bilinirli\u011fini ve g\u00fcvenilirli\u011fini art\u0131rmak i\u00e7in i\u00e7eri\u011fin farkl\u0131 platformlarda olu\u015fturulmas\u0131 ve da\u011f\u0131t\u0131lmas\u0131 B2B al\u0131c\u0131lar\u0131n\u0131n yakla\u015f\u0131k %70\u2019i sat\u0131n alma s\u00fcre\u00e7leri s\u0131ras\u0131nda bloglar\u0131 okumaktad\u0131r.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><b>Sosyal Medya Pazarlamas\u0131:<\/b> \u015eu anda d\u00fcnyada 4,62 milyar insan sosyal medyay\u0131 kullan\u0131yor. B2B pazarlamac\u0131lar, \u00fcr\u00fcnleri tan\u0131tmak ve marka sadakatini art\u0131rmak i\u00e7in sosyal medya platformlar\u0131nda yerini alm\u0131\u015f durumda. Bu da \u015firketlerin s\u00fcrd\u00fcr\u00fclebilir hedeflerine hizmet etmi\u015f oluyor.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><b>E-Posta Pazarlamas\u0131:<\/b> Yap\u0131lan k\u00fcresel ara\u015ft\u0131rmalara g\u00f6re; 2019 y\u0131l\u0131nda, k\u00fcresel e-posta kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 3,9 milyard\u0131r ve bu say\u0131n\u0131n 2024&#8217;te 4,48 milyar kullan\u0131c\u0131ya ula\u015fmas\u0131 beklenmektedir. 2018&#8217;de d\u00fcnya \u00e7ap\u0131nda her g\u00fcn yakla\u015f\u0131k 281 milyar e-posta g\u00f6nderilmi\u015f ve al\u0131nm\u0131\u015ft\u0131r. Bu say\u0131n\u0131n 2023 y\u0131l\u0131nda g\u00fcnl\u00fck 347 milyar\u0131n \u00fczerine \u00e7\u0131kaca\u011f\u0131 tahmin edilmektedir. Aral\u0131k 2018&#8217;de, e-posta a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n %43&#8217;\u00fc mobil cihazlardan ger\u00e7ekle\u015fmi\u015ftir. Apple Iphone %29 ve Google Gmail %27 ile en pop\u00fcler e-posta istemcileri aras\u0131nda ilk iki s\u0131ray\u0131 olu\u015fturmaktad\u0131r. \u015eubat 2019&#8217;da yap\u0131lan k\u00fcresel bir ara\u015ft\u0131rmaya g\u00f6re ise; kullan\u0131c\u0131lar\u0131n %45&#8217;i bilinmeyen e-posta adreslerinden gelen e-postalar\u0131 g\u00fcvenli bulmad\u0131klar\u0131 i\u00e7in a\u00e7maktan ka\u00e7\u0131nd\u0131klar\u0131n\u0131 bildirmi\u015ftir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"b2b-ve-b2c-pazarlama-arasindaki-fark-nedir\" class=\"wp-block-heading\" style=\"font-size:18px\">B2B ve B2C Pazarlama Aras\u0131ndaki Fark Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\/*! elementor - v3.7.4 - 31-08-2022 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"http:\/\/mag.paximum.com\/wp-content\/uploads\/2022\/09\/B2B-B2C.png\" ><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">B2B ve B2C pazarlama ayn\u0131 madalyonun iki farkl\u0131 y\u00fcz\u00fcd\u00fcr ancak baz\u0131 \u00f6nemli farkl\u0131l\u0131klar\u0131 vard\u0131r. B2B ve B2C pazarlama aras\u0131ndaki farklar\u0131 daha net anlamak i\u00e7in \u00f6rnek bir senaryo kullanal\u0131m.&nbsp;Muhasebe yaz\u0131l\u0131m\u0131 sa\u011flay\u0131c\u0131s\u0131&nbsp;gibi bir B2B \u015firketi ve m\u00fczik ak\u0131\u015f\u0131 platformu gibi bir B2C \u015firketi i\u00e7in bir pazarlama kampanyas\u0131 hayal edin. \u015eimdi pazarlama kampanyalar\u0131ndaki farkl\u0131l\u0131klar\u0131 inceleyelim:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><strong>Hedef Kitle:<\/strong>&nbsp;Muhasebe yaz\u0131l\u0131m\u0131 sa\u011flay\u0131c\u0131s\u0131 i\u00e7in bir B2B pazarlamac\u0131s\u0131, yaz\u0131l\u0131m\u0131n\u0131n benimsenmesini hedefleyecektir. Hedef kitleleri, \u00e7o\u011fu alan\u0131nda uzman muhasebe departman y\u00f6neticileridir. M\u00fczik ak\u0131\u015f\u0131 platformunun belirli bir hedef kitlesi yoktur. Bunun yerine, pazarlamac\u0131lar daha fazla aboneli\u011fi te\u015fvik etmek i\u00e7in ya\u015f gruplar\u0131na, cinsiyete dayal\u0131 birden fazla kampanya ba\u015flatabilir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><strong>Uzmanl\u0131k Ve G\u00fcven: <\/strong>Bir B2B pazarlamac\u0131s\u0131, g\u00fcvenilirliklerini kan\u0131tlamal\u0131d\u0131r. Uzman bir muhasebe y\u00f6neticisi, t\u00fcm ekibinin hangi yaz\u0131l\u0131m\u0131 kullanaca\u011f\u0131na karar verece\u011finden, B2B pazarlamac\u0131lar\u0131, \u00fcr\u00fcnlerinin de\u011ferini kan\u0131tlayacak uzmanl\u0131\u011fa sahip olmal\u0131d\u0131r.&nbsp;Al\u0131c\u0131lar\u0131n \u00e7ok fazla teredd\u00fct etmeden yeni markalar\u0131&nbsp;\/&nbsp;\u00fcr\u00fcnleri test etme olas\u0131l\u0131klar\u0131 daha y\u00fcksek oldu\u011fundan, bir B2C pazarlamac\u0131s\u0131 i\u00e7in bu uzmanl\u0131k d\u00fczeyi gerekli de\u011fildir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><strong>Sat\u0131n Alma Amac\u0131:&nbsp;<\/strong>Muhasebe y\u00f6neticilerinin yaz\u0131l\u0131mdaki amac\u0131; i\u015f verimlili\u011fini ve \u00fcretkenli\u011fini art\u0131ran finansal a\u00e7\u0131dan uygun yaz\u0131l\u0131mlar\u0131 se\u00e7mek iken B2B pazarlamac\u0131lar\u0131n\u0131n da hedeflerini nas\u0131l ger\u00e7ekle\u015ftirebileceklerine odaklanmak olmal\u0131d\u0131r. Bir B2B al\u0131c\u0131s\u0131 genellikle sat\u0131n alma hususunda net bir hedefe sahipken, bir B2C al\u0131c\u0131s\u0131 farkl\u0131 sat\u0131n alma motivasyonlar\u0131na sahip olabilir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:16px\"><li><strong>Sat\u0131n Alma S\u00fcreleri: <\/strong>Genel olarak B2B pazarlama ekipleri; B2B al\u0131c\u0131lar\u0131 i\u00e7in uzun vadeli kararlar verdi\u011finden dolay\u0131 daha uzun bir sat\u0131n alma d\u00f6ng\u00fc s\u00fcrecini y\u00f6netmektedir. B2B sat\u0131n alma kararlar\u0131 s\u00fcre\u00e7te daha fazla insan\u0131 i\u00e7erir ve al\u0131c\u0131 yolculuklar\u0131nda&nbsp;ad\u0131mlar\u0131 tekrarlama&nbsp;e\u011filimindedirler. Bu nedenle, B2B pazarlamac\u0131lar\u0131 daha fazla m\u00fc\u015fteri aday\u0131n\u0131 beslemek i\u00e7in donat\u0131lmal\u0131yken B2C sat\u0131n alma s\u00fcre\u00e7leri ise ki\u015fiye ba\u011fl\u0131d\u0131r ve B2B&#8217;den \u00e7ok daha k\u0131sa bir s\u00fcreci kapsar.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B2B pazarlama bir i\u015fletmenin hizmetlerini ya da \u00fcr\u00fcnlerini ba\u015fka bir \u015firkete tan\u0131tmas\u0131na yard\u0131mc\u0131 olan bir strateji ve teknikler toplulu\u011fudur. <\/p>\n","protected":false},"author":5,"featured_media":1205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/posts\/1204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":20,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":2033,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions\/2033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/media\/1205"}],"wp:attachment":[{"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paximum.com\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}